Results
The company was struggling with severe supply-demand fluctuations and a very poor return on investment. The percentage growth of the company at the first-year end (2019) was 20%, which went down to 10% by the end of 2020. After a year, for the business to grow sustainably, Research Nester was brought on board. Including their offering to suppliers, the analysts developed a strategy given the company's supply and demand business model. Market demand analysis, industry users with service requirements, and today's competitive environment were also analyzed. In addition, for improving the quality of service it was also assessed whether a proportionality requirement could be applied to each individual depending on the services in question. By the end of 2021, this rate had risen to 20 %, and it was on course for 45 % by the end of 2022. The company has succeeded in improving its position in the market, as well as boosting profitability through an improved understanding of marketing mechanisms and vital analysis of today's and future trends. All of them contributed to the maximization of its revenues.