Results
With the use of an effective marketing strategy, Research Nester could make an effective marketing strategy for the company. This helped the company in raising its productivity and saving money. The company is able to develop effective planning for marketing and raise its market share to 12% during CY2022 from its earlier share of 9% in CY2021, an increase of about 3% in these years. The company also got benefits in reducing marketing costs yet getting a high yield.