The company aimed at reaching more clients, especially independent musicians all around the globe by offering them their software in the field of desktop music. Desktop music offers music production with DAW to make music creation easier. Hence it could provide independent musicians benefits. The company further, executed a plan to make their software available at an affordable price. They aimed at reaching customers in a very short span. However, there were numerous challenges for The company to reach a large number of customers all across the globe. With the launch of desktop music, the company wanted to rank first and reach a large number of people.
To take a step closer to desktop music, the company contacted Research Nester, one of the top service providers that specialize in strategic market research and consulting. Over the course of 10 years, the company launched desktop music as its business model. The company reached more customers within the period of 2 years and a large number of musicians availed of its benefits. Collaborating with The company, Research Nester concentrated on brand research for desktop music by learning about the major competitors in the market globally and examining consumer experiences. Research Nester analyzed 10 market players, to understand the challenges in the market for desktop music.