1
The company specializes in luxury outdoor furniture, with their motto “One’s home should reflect who they are”.
2
The firm offers a wide variety of color palettes, they also mention the grade of materials used in the making, like the use of high-grade architectural polyester powder finishing, which is applied electrostatically and cured in a high-temperature oven.
3
They offer a range of fabrics from standard to premium. These fabrics are both waterproof and soft to the touch, having been made from 100% solution-dyed acrylic.
4
The company provides a try-before-you-buy policy, in which they provide the customer with the furniture, they wish to see in their house before they buy it. Only service cost is charged which is based on the distance from the factory.
5
All these factors made the company a leading manufacturer of outdoor furniture in the European market. The organization generated high revenue and attained sustainable growth.
6
Analyzing the organization’s growth, the executives decided to level up the business and extend it overseas. For this, the company would require a strategic and analytical approach so that it could make a mark in the global market among its competitors.
7
The company’s management recruited Research Nester to curate a blueprint for the firm to go along with, analyzing the global outdoor furniture market and benchmarking competitors.