Second-hand devices are frequently thought to be of poor, low-end quality. Consumers must change their mindset so that devices can be upgraded and properly optimized. There are ways to overcome people's misconceptions, and if original equipment manufacturers (OEMs) take the lead, they can create a lucrative new revenue stream. The client desired to dispel such misconceptions among individuals, raise the standards of used domestic appliances, and develop a smarter, faster, and more efficient method of maximizing the value of such appliances. The company aims to expand its business and further update its products on the online platform. Also, they further promoted their second-hand application on social media, reaching a more targeted audience. There has been a growing middle-class population all around the globe; however, they demand applications at an affordable price, hence their preference for second-hand domestic appliances.
Additionally, during the pandemic, the company aimed to provide various special discounts for its customers. Further, they led an effort to reduce e-waste by collecting electronic waste and recycling it for further distribution, which created goodwill for the organization in the market. To take a step forward towards second-hand appliances, the company turned to Research Nester, which is one of the top service providers, leading in market research and consulting. Over the course of time, the company launched second-hand small appliances on its social media sites with various discounts. It reached a larger audience on its social media handle and was able to distribute more second-hand appliances to the population.