The Story
This food packaging company was established as a startup in 2020. The materials of the company were used to deliver yogurt, packaged food, and any type of food that was quick and easy to grab. The company was working with the understanding of what the consumer goes for and keeping good quality packaging products but slowly they realize that they are unable to grow after so many efforts. With the motion of sustainability, the company ventured into biodegradable and plant-based plastics. This required a huge investment that was made for the production of the composites. But the company noticed that the customers were not attracted to this new product and this resulted in dwindling sales and profits. Research nester was hired as a medium for help and guidance in this stressful situation. Product analysis consulting services were used to understand the product, the issues, and the ways to fix these issues eventually. Research Nester proved as the best idea to go for the company growth.