The Story
The company was established in 2008 in the United States. It was one of the leading manufacturers in the market. After more than a decade, the company decided to start a new venture without setting benchmarks and thinking about the existing recent market trends, and identifying the possible challenges and competition in the market. As a result of this, it faced severe loss of investment. The company was not capable to beat the competitors in the market. This also led to the loss of demand for products in the market. Moreover, there was a loss of profits, margins, and resources as a result. After facing loss in the business, the company leadership came to seek help from Research Nester to solve this issue and keep the company’s profit afloat.