The major point of the company was faulty product analysis. Research Nester analysts suggested a change of strategy to learn and understand the marketing landscape. When developing a go-to-market strategy for their products, sales & marketing leaders should consider the specific characteristic of the industry. In fact, to boost further growth and profitability they should serve as early adopters to the clients. While developing their go-to-market strategy for products, sales, and marketing leaders need to consider the specific characteristics of an industry. To emphasize it further RNPL consultants offered its product analysis consulting services solution and also briefed on the opportunities and future trends of Animal Health. However, Research Nester consultants also analyzed that for the above business model to work the products should earn the trust of the users. The following strategies were suggested by RNPL analysts-