Results
The digital services platform had a strong market position as of Dec 2019. The profits in the same year were valued at ~USD 5 billion. The company had incurred a loss amounting to ~USD 7 billion that included the fine, loss of existing customers, and tax to the government because of the displacement by the end of December 2020. Apart from the financial drain, the company had also damaged its reputation and reliability. The company generated 99% of the PIN and partnered with other merchandise shopping sites to encounter more profit but loss became a result nearly of double the amount of revenue. At this point, Research Nester was asked to use its experience and expertise in the field to bring the company back on track. By incorporating the strategizes as advised by Research Nester consultants, there was a gradual improvement in customer acquisition of fintech technology. Since the company showed ingenuity in its efforts to prioritize its data management and network security, its clients became ready to give it a second chance. By the end of 2022, the company’s profits had reached ~USD 19 billion, and with a market share of 43%. In the first quarter of 2023, the company is dominating the market with 50% of the shares.